Compassion Canada approached me with an idea: create a set of reusable WordPress landing page templates that they could quickly customize for churches and partner organizations to promote their fundraising efforts and/or child sponsorship opportunities. The goal was to streamline setup, reduce design/development time, and ensure a consistent, high-quality experience across all partner pages.

To understand what these templates needed to support, I first explored:

• What information churches typically collect
• How donors and potential sponsors interact with fundraising pages
• How different layouts influence engagement and conversion
• I created a series of prototyped layouts and form variations, then sent them to a small group to interact with and provide feedback.

From the testing and interviews, a few insights became clear:

• Simple beats complex. Users preferred a clean, straightforward input field for donation amounts rather than pre-set options.
• Choice matters. Users wanted an easy way to cycle through different sponsorship options.
• Flexibility is essential. Project leads required the ability to swap what’s prioritized on a page—donations or sponsorship—depending on campaign goals.
  These findings shaped both the component library and the structure of the templates.

I took the strongest-performing components from the initial low-fidelity explorations and placed them into more complete wireframes. This allowed us to validate how they worked together in context before investing in high-fidelity design.

This stage focused on:

• Testing content hierarchy
• Ensuring components were reusable across multiple page types
  
• Preparing a scalable structure for development

I delivered a modular set of high-fidelity landing page templates that Compassion Canada can reuse and customize in WordPress. The designs allow partners to:

• Prioritize either donations or sponsorship
• Swap out components without breaking the layout
• Maintain a consistent visual identity
• Launch new pages quickly with minimal support
• The final templates create a more flexible, user-centered system for Compassion’s partners—helping them tell their story, encourage generosity, and support more children around the world.